STAND AT IAA 2013
Exhibition Stand Design
FIRST PROJECT MADE BY OUR DESIGN TEAM FOR THE FAMOUS GERMAN CAR PRODUCER FOR THE IAA 2013
The fair appearance in hall 9 at the Hannover fair designed by BMI was bright yellow and was not only highly acclaimed because of its colour. The shape also adapts to the fair stand’s function. The stand’s architecture with its three zones – arranged in the three CI colours – turns the space into a functional communication landscape as a basis for holistic consulting. The first zone integrates 350 normed product boards of the company from Muelheim, Germany. They present its sensor technology for fabrication and process automation live. .
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