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Project VEHICLE STORE CONCEPT
Location MUNICH PROBABLY
Category Store Design
Customer TESLA MOTORS
SIMPLE AND COMFORTABLE STYLE OF AUTOMOTIVE STORE DESIGN FOR WORLD'S MOST ADVANCED CAR PRODUCER
The general planning of the store was based on existing Tesla Motors stores in United States - deep halls with two cars in the middle, separating video wall at the back and two lines of storages and info walls. But the style and materials that we offer are more corresponding with the luxury car image. Even if it is futuristic in technological aspects it has the high price badge and appropriate customers, that a common in a top automotive brand's stores. So design combines expensive natural materials with glossy white floor panels, multi-level design of the storage elements and modern interactive screens. One of the used design element is the wooden frame around hue white surface and thin wooden elements such as stripes from both sides of cars and at the storage modules. Behind the video wall the two small meeting areas and utility rooms have been placed.
DesignIGOR IASTREBOV
bmi design

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