CITY STORE CONCEPT
CONCEPT DESIGN OF THE CENTRAL STORE FOR THE GERMAN SHOE AND SPORTSWEAR MANUFACTURER
One of the earliest projects in the field of store design. Made as a conceptual offer for the Puma brand as a demonstration of the work abilities in such specific sphere of design. The concept of using deep and narrow space based on highlighting the direction going from entrance to the main desk with cash register. General idea is supported with wooden elements mounted in the concrete floor, rectangular lamps repeating the same stripes on the floor and positioning of the main desks displaying shoes and sportswear. Design concept using the classical separation for left and right sides for female and male department with appropriate fitting cameras on both sides of the 420 sq.m. hall. The pictures demonstrated below show off the visualisation of three dimensional concept using original PUMA’s identity elements.
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